What’s on ITVX – a Quick Brief

Last Updated on July 23, 2025

I love ITVX it’s often ignored especially by people not familiar with UK television.   Everyone wants to watch the BBC iPlayer, (which is very good!) but they forget that the UK’s largest commercial channels is full of world class English language shows.  Over the years, ITVX have brought many wonderful shows which we all love.

So remember if you’ve treated yourself to a NordVPN subscription then all this is also free to you. Just connect to a UK server, create a free ITVX account and you can access one of the best streaming sites on the internet – ITVX.

Famous ITVX Shows from Bygone Years (But still available)

Here’s some of the most famous from the last few years.

🎭 1. Coronation Street

• First Aired: 1960
• Genre: Soap Opera
• Why It’s Famous: The longest-running TV soap opera in the world. A cultural institution in the UK with a huge legacy in British television drama.

👮‍♂️ 2. Inspector Morse

• First Aired: 1987–2000
• Genre: Crime Drama
• Why It’s Famous: Critically acclaimed detective series, known for its intellectual plots and iconic lead character. It spawned successful spin-offs like Lewis and Endeavour.

🧠 3. Who Wants to Be a Millionaire?

• First Aired: 1998
• Genre: Game Show
• Why It’s Famous: Revolutionized quiz show formats worldwide. The show’s distinctive format, tension, and success led to global versions. Recently linked to the Post Office scandal drama (Mr Bates vs the Post Office), as it starred former host Jeremy Clarkson.

❤️ 4. Downton Abbey

• First Aired: 2010–2015 (plus films)
• Genre: Period Drama
• Why It’s Famous: Internationally acclaimed drama that became a global phenomenon. Though produced by Carnival Films, it was broadcast by ITV in the UK.

💔 5. Love Island

• First Aired: 2005 (revived in 2015)
• Genre: Reality Dating Show
• Why It’s Famous: Hugely popular reality show, influencing pop culture, fashion, and discussions about modern relationships. One of ITV2’s biggest hits.

Famous Shows Streaming Now on ITVX

Grantchester is a Great Detective drama.

Here are five standout shows currently making waves on ITVX in mid‑2025 at the time of writing.  All of these are well worth watching – my favorite if probably Unforgotton but they’re all worth watching.

🎭 1. Code of Silence (Crime Drama)

A compelling six-part thriller featuring Rose Ayling‑Ellis as a deaf lip‑reader drawn into a dangerous undercover world—praised for its bold storytelling and representation (What to Watch).

🔍 2. Malpractice (Medical Thriller)

A hard‑hitting NHS drama now in its second season, following medical investigators uncovering hospital scandals. Intense and gripping, it’s one of ITVX’s top drama picks (What to Watch).

🕵️ 3. Unforgotten (Cold‑Case Drama)

Beloved detective series featuring deep‑dive cold case investigations. A critical and audience favorite, consistently highlighted among ITVX’s best (What to Watch).

👨‍🍳 4. Payback (Crime Drama)

A six‑part thriller where Lexie Noble (Morven Christie) is thrust into a perilous crime operation following her husband’s death. One of the best crime box‑set picks on ITVX (Country and Town House).

🔪 5. Platform 7 (Psychological Thriller)

This gripping four‑episode series, led by Jasmine Jobson, follows a woman grappling with memory gaps after witnessing a tragedy on a railway platform—haunting and atmospheric (Country and Town House).

✅ Honourable Mentions:

• Sanditon – Jane Austen adaptation with romance and drama (Country and Town House)
• Archie – Cary Grant’s origin story starring Jason Isaacs (Country and Town House)
• Three Little Birds – Emotional Windrush-era family saga (Country and Town House)

ITVX Options and Services

🎬 1. Free (Ad‑Supported) Tier

• Live TV & Catch‑Up: Real-time streaming of ITV1/2/3/4/Be/Quiz & live TV feeds; plus 7‑day catch‑up on all shows .
• FAST Channels: A diverse channel lineup includes The Chase, Comedy 24/7, Crime Drama, ITVX Kids, Movies 24/7, Reality 24/7, Vera, World of Morse, and more given seasonal rotations (Wikipedia).
• Robust Library: Thousands of hours of drama, entertainment, kids’ programming, and much more (Wikipedia).
• Originals & Exclusives: Home to new titles such as:
  • Code of Silence (launched May 18, 2025) featuring Rose Ayling‑Ellis (Wikipedia).
  • Upcoming dramas like Betrayal and Secret Service (Wikipedia).
• Classic & Cult Favorites: Prime access to beloved classics including Buffy the Vampire Slayer, My Name Is Earl, Gilmore Girls, Unforgotten, Endeavour and more (The Sun).

🌟 2. ITVX Premium (£5.99/month or £59.99/year)

• Ad-Free Viewing: All shows and films on demand with no ads (ITVX Help).
• BritBox Integration: Includes full BritBox UK library (absorbed into Premium by April 2024) (Wikipedia).

🤝 3. Disney+ “Taste of” Deal

• Taste of Disney+ on ITVX (launched July 2025): Free rotating rail of Disney+ content such as The Bear, Only Murders in the Building, Andor, Guardians of the Galaxy, Kardashians etc. (informitv.com).
• Taste of ITVX on Disney+: Disney+ customers get access to selected ITV titles like Mr Bates vs The Post Office, Love Island, etc. (informitv.com).

🧒 4. ITVX Kids

• Dedicated FAST hub launched July 2023 with CITV and LEGO content (Wikipedia).

✅ Quick Summary

ITV Online Services: A Brief History

1. ITV Player (2008 – 2015)

• Launched: 2008
• Purpose: ITV’s first major on-demand video service, offering catch-up content from its TV channels.
• Platforms: Initially web-only, later expanded to mobile apps, smart TVs, and set-top boxes.
• Notable: It replaced earlier services like the “ITV Catch Up” section on itv.com.

2. ITV Hub (2015 – 2022)

• Launched: November 2015 (rebranded from ITV Player)
• Features: Added live TV streaming alongside catch-up and box sets.
• Subscription tier: Introduced ITV Hub+ offering ad-free viewing and offline downloads for a fee.
• Growth: Became central to ITV’s digital strategy, available on a wide range of devices.

3. ITVX (2022 – Present)

• Launched: December 8, 2022
• Replaced: ITV Hub
• Key Features:
  • More than catch-up: Offers original series, exclusive premieres, and full box sets.
  • FAST channels: Includes curated live channels (Free Ad-supported Streaming TV).
  • Free and paid tiers: Free ad-supported access and ITVX Premium (ad-free with extra content from BritBox).
• Significance: Marks ITV’s shift toward becoming a fully digital-first broadcaster.